Google Ads Enhanced Conversions

What is it for ?

Google Ads too expensive ? This plugin can lower the cost of your ads campaigns. Enhanced Conversion for Google will significantly improve your Google Ads performance. Using Enhanced Conversion Plugin you will increase the accuracy of the conversion tracking, meaning Google will know who placed the order on your site, even if it was placed after a while. Note that no personally identifiable information is sent to Google.

Why use it ?

Using this data Google can better pinpoint your target audience. It will be able to correctly attribute the sales to your ads. This will result in lower ad cost per sale greatly improving your ROI on the ad spent. You will also be able to see this matching in Google’s reports.

Technical details

The plugin uploads to Google the following data: Secure one-way SHA-256 hash of the following customer data, essentially encrypting them:

• Email address

• Phone number

• First name

• Last name • Street address

and plain text of customer's:

• Country

• State

• City

• Post code